Rails to Trails is a nonprofit organization whose core focus is to build outdoor trail environments with the intention of bringing people of all walks of life together. One of their top priorities is to build community.  The idea that sparked this campaign was the fact that on a biological level all humans are made equal, regardless of how different we may seem on the surface. Similarly, humans have a lot of parallel characteristics to plants and elements in nature. This campaign explores the universal truth that fundamentally we are one with nature and nature is one with us. Rails to trails provides a safe haven for us to nourish that connection with one another and the planet. 

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Art Director: Kate McKee

Copywriter: Hayley Elder