Yeti. For Every Adventure. 

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Problem: Yeti water bottles were made too good! Yeti products are built to last which results in a lot of one time buyers. 

Goal: Influence existing Yeti Cooler owners to explore and buy our more wide variety of products such as tumblers, mugs, and other products.

Category Insight: Millennials are spending more time outside, and are embracing a softer lifestyle.

Consumer Insight: As society becomes more deafening, people want to hush out the commotion. People are quietly quitting and choosing their own path in life. 

Strategy: Empower Yeti owners to see Yeti as the toolbox they need to choose their own path.

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Partners: Hayley dillenseger, Thomas Halsey, Lydia Pearl, and Chloe Landry.